Shelly Lazarus Biography and Photos
Nationality: American.
Born: September 1, 1947.
Education: Smith College, BA, 1968; Columbia University, MBA, 1970.
Family: Daughter of Lewis Braff (a certified public accountant) and Sylvia; married George Lazarus (pediatrician), 1970; children: three.
Career: Clairol, 1970–1971, assistant product manager; Ogilvy & Mather, 1971–1974, account executive; 1974–1976, department store buyer; Ogilvy & Mather, 1976–1987, management supervisor; O&M Direct, 1987–1989, general manager; O&M Direct, 1989–1991, president; O&M New York, 1991–1994, president; O&M North America, 1994–1996, president; Ogilvy & Mather Worldwide, 1996–, chief executive officer; 1997–, chairwoman.
Awards: Named Advertising Woman of the Year by the Advertising Women of New York, 1994; honored with Matrix Award from Women in Communications, 1995; named Businesswoman of the Year by New York City Partnership, 1996; honored with Distinguished Leadership Award, Columbia Business School, 2003.
Address: Ogilvy & Mather Worldwide, Worldwide Plaza 309 W. 49th Street, New York, New York 10019; http://www.ogilvy.com.
Born: September 1, 1947.
Education: Smith College, BA, 1968; Columbia University, MBA, 1970.
Family: Daughter of Lewis Braff (a certified public accountant) and Sylvia; married George Lazarus (pediatrician), 1970; children: three.
Career: Clairol, 1970–1971, assistant product manager; Ogilvy & Mather, 1971–1974, account executive; 1974–1976, department store buyer; Ogilvy & Mather, 1976–1987, management supervisor; O&M Direct, 1987–1989, general manager; O&M Direct, 1989–1991, president; O&M New York, 1991–1994, president; O&M North America, 1994–1996, president; Ogilvy & Mather Worldwide, 1996–, chief executive officer; 1997–, chairwoman.
Awards: Named Advertising Woman of the Year by the Advertising Women of New York, 1994; honored with Matrix Award from Women in Communications, 1995; named Businesswoman of the Year by New York City Partnership, 1996; honored with Distinguished Leadership Award, Columbia Business School, 2003.
Address: Ogilvy & Mather Worldwide, Worldwide Plaza 309 W. 49th Street, New York, New York 10019; http://www.ogilvy.com.
Rochelle (Shelly) Lazarus spent nearly her entire career at Ogilvy & Mather Worldwide (O&M), progressively developing new skills and meeting larger challenges as O&M provided opportunities. As chairman and chief executive officer, with more than 25 years at O&M, Lazarus exemplified the company culture of dedication to brand image, originated by the company's founder, David Ogilvy. Through her experiences in both general advertising and direct marketing, Lazarus expanded the company's practice of brand building by encouraging a cross-disciplinary approach to public communications, particularly through development of the 360 Degree Brand Stewardship program. While she attributed much of her success to O&M as a meritocracy that rewards creativity and excellence, observers noted her personable style as an important factor in her achievement. Throughout her career Lazarus balanced her personal and professional lives, and she provided flexibility for her employees to create that balance as well.
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